Is digital marketing a good career?

Is digital marketing a good career option?

A good career is the one which provides good work life and personal life balance. And also helps you earn income in a progressive manner.

As per the Forbes listing of β€œThe 25 best jobs for work-life balance”, the top 10 job profiles include SEO manager, Social Media Manager and Digital Marketing Manager. So a big YES, digital marketing manager is a good career option.

As per 2016 research, 19% of the marketing budget of the Indian companies on an average is allocated to online marketing activities. With the internet penetration projected to grow up to 55% in India by 2025, the budget towards the digital marketing activities is sure to increase. And the demand for Digital Marketing experts will rise.

What does the digital marketing career look like?

Digital marketing is all about promoting brands and services to increase brand awareness or generate leads via internet-based devices like mobile, laptops, tablets etc.

When you see the ads on Facebook or get those promotional emails or when you get the ads on the searching red sports shoes on Google Search Engine are all activities done by digital marketers.

How to begin the digital marketing career?

A good start to a Digital Marketing career requires a fair knowledge and idea of implementable digital marketing skills like:

  • Social Media Marketing
  • Search Engine Optimization
  • PPC Marketing
  • Analytics
  • Content Writing
  • Email Marketing
  • Mobile Application Marketing

A basic graduation will be a good choice along with a certification course of all digital marketing skills or any of the digital marketing skills mentioned above. I would suggest PPC Marketing (Google Adwords), Search Engine Optimization and Social Media Marketing are great skills to begin with.

An MBA degree is highly appreciated as it prepares the candidates well for various challenges a business needs to tackle on the day-to-day basis. And a specialization in Marketing is a very good topped with digital marketing certification.

Career Growth in Digital Marketing

Like every career, the journey begins as a fresher. Fresher earns about Rs. 8K to Rs. 12K, but a good digital marketing certification course with an internship can help you bag a salary of Rs. 15k to Rs. 25K easily. The journey then continues to being Senior Executive to an Assistant Manager and the Digital Marketing Manager. A digital marketing manager with 5+ years of experience gets a salary in the range of Rs. 10Lakhs to Rs. 15Lakhs.

Of course, all this depends on experience and expert track record. The journey then continues to be a Senior Marketing Manager, Digital Marketing country head and so on.

I hope this answers your question β€œIs digital marketing career a good career?” If you wish to discuss or ask anything related to digital marketing career do connect with me on email at ashwini@ddigitaltree.com

Thanks for reading.

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