Is Digital Marketing a good career?
A good career is one that provides a good work-life and personal life balance. But also helps you earn income in a progressive manner. As per the Forbes listing of “The 25 best jobs for work-life balance”, the top 10 job profiles include SEO Manager, Social Media Manager, and Digital Marketing Manager. Therefore, a big YES, digital marketing is a good career option.
While the latest Forrester Research Report projects that digital marketing spending wi8l make up 46% of all ad spend in 2021. However, this can may vary depending on many factors, Like industry, growth plan, and local market. Further, the internet penetration projected to grow up to 55% in India by 2025. As a result, the budget towards digital marketing activities is sure to increase. And the demand for Digital Marketing experts will rise. This will be a great opportunity to hold and build your career in this growing dynamic field. You get to learn something new everyday and can bring out your creativity.
What does the digital marketing career look like?
Digital Marketing is all about promoting brands and services to increase brand awareness or generate leads via internet-based devices like mobiles, laptops, tablets, etc.
In addition to this, when you see the ads on Facebook or get those promotional emails or when you get the ads on the searching red sports shoes on Google Search Engine, are all activities done by digital marketers.
It also helps to increase the brand awareness and building the personal brand on the social media platforms. As a result which eventually helps in increasing the sales or traffic in some cases. In other words, companies use digital marketing to endorse their products and services with the use of digital marketing. For example, the channels include content marketing, social media platforms, google ads, email marketing, mobile apps, and websites.
How to begin a digital marketing career?
A good start to a Digital Marketing career requires a fair knowledge and idea of implementable digital marketing skills like:
- Social Media Marketing
- Search Engine Optimization
- PPC Marketing
- Content Writing
- Email Marketing
- Mobile Application Marketing
Basic graduation will be a good choice along with a certification course of all digital marketing skills or any of the digital marketing skills mentioned above. But, I would suggest PPC Marketing (Google Adwords), Search Engine Optimization and Social Media Marketing are great skills, to begin with.
An MBA degree is highly appreciated as it prepares the candidates well for various challenges a business needs to tackle on a day-to-day basis. And a specialization in Marketing is a very good topped with digital marketing certification.
Career Growth in Digital Marketing
As the use of internet is increasing, companies are finding themselves in tech savvy world. As a result they want to hire marketers who understand sales funnels, analytics, social media, ads, and many more digital marketing fields.
Similar to every career, the journey begins as a fresher. Fresher earns about Rs.8K to Rs.12K, but a good digital marketing certification course with an internship can help you bag a salary of Rs.15k to Rs.25K easily. Then the journey continues from being Senior Executive to an Assistant Manager and the Digital Marketing Manager. However, A digital marketing manager with 5+ years of experience gets a salary in the range of Rs.10Lakhs to Rs.15Lakhs.
In conclusion, all this depends on experience and expert track record. Then the journey continues to be a Senior Marketing Manager, Digital Marketing country head, and so on.
I hope this blog answers your question “Is digital marketing career a good career?” If you wish to discuss or ask anything related to your digital marketing career do connect with me on email at firstname.lastname@example.org
Thanks for reading.