Guide to AIDA Funnel

DDIGITALTREE

From Awareness To Action:

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The AIDA model is a four-step model that outlines the stages a consumer goes through when making a purchase decision.

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ttention

A

where the consumer becomes aware of a product or service.

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nterest

i

where the consumer becomes interested in  the product or service.

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esire

d

where the consumer develops a desire for  the product or service.

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ction

A

where the consumer takes action and makes a purchase.

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Read in Detail about the AIDA Model in our Blog Post!!