21 Tips to build amazing Personal Brand on LinkedIn

21 Tips to build amazing Personal Brand on LinkedIn

There Are Over 930 Million Users on LinkedIn, and more than 58 million companies are listed on LinkedIn. With the mentioning of these fascinating statistics, one would hardly resist having a Personal Brand on LinkedIn.

LinkedIn is the world’s largest professional social network on the internet. You can use LinkedIn for career and job hunting, or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. 

Let’s explore how to make an attractive profile to make best use of the LinkedIn Network. Let’s explore how to make an attractive profile to make best use of the LinkedIn Network.
Once you sign up on LinkedIn and create a profile. We need to understand the personal profile is an amazing way for personal branding.

What is personal branding?

Personal branding is how you promote yourself. It is a unique combination of your experience, skills, and personality you want the world to see.
Personal branding can help you grow to be more trustworthy in your work, how you are different from your competition, your expertise, and you can be a go-to person in your expertise field.
You don’t have to depend on others to create yourself. Be clear about your views on your work.

Let’s explore LinkedIn for personal branding.

3 strong pillars to create a personal brand on LinkedIn

A. Long term goal

B. Content creation

C. Consistently show up

Analyze these 3 pillars and use them to create your profile using the following 21 points as a checklist. 

1. Profile picture – Your profile picture gives an insight into your personality. Make sure to keep it right. Follow certain pointers to get it right.

  • The professional picture to look approachable.
  • Try taking a headshot.
  • Add up to date picture.
  • Choose the right expression.
  • Wear formal attire.
  • Take the photo straight on and not sideways or pout.
  • Don’t put selfies.
  • Use subtle filters if you use one.


2. Cover picture – The cover picture helps the viewers to remember you. You can use your favorite quote, a picture of you working at your workplace, or it can even depict your industry. LinkedIn recommends using a photo with somewhere between 1000-by-425 pixels and 4000-by-4000 pixels.

3. Headline – A LinkedIn headline is the section at the top of a LinkedIn user’s profile where they can describe what they do in 120 characters or less. It should entice readers to click the profile to learn more about the user’s experience and background.

4. Current position – The current position means your designation. Where do you work? What are your roles? Adding your current position in the profile will make people more aware if they want to approach you for work. Linkedin can bring you new opportunities at work and help you grow when you put all the information.

5. Contact information – The current information is where you add your phone number and email address if you are ok with people in your network to directly connect with you.

6. About – About section is for you to tell everyone a little bit about yourself. Your work, your experience, your interests or even your position of work. You can use different keywords that are related to your work to make it more attractive and people can search you through keywords easily.

7. Featured – In this selection you can add posts, articles, links, and media- Adding featured posts, articles, links, and media give you leverage as it shows your authentic work profile. It shows what you are capable of thus giving you opportunities to showcase your work.

8. All-star dashboard – All-star is the highest rating on your LinkedIn profile. It means your profile is impeccable. You should fill in all the details which are relevant to get all stars on your profile. Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn including job offers, new clients, new markets, new connections to centers of influence, and more.

9. Work experience – Make your work experience description crisp and add more experiences that can help you get better opportunities. 

10. Licenses & Certifications – Mentioning your certifications in your LinkedIn profile is important because it helps users to find and recommend you because you have something in common.

11. Volunteer Experience – Adding volunteer experiences to your profile shows that you also care about other things than work. It reflects the causes you care about after work hours. Sharing your humanitarian and philanthropic interests shows your well-rounded character that your target audience may find relatable and interesting.

12. Skills – It shows your core competencies and your expertise. Including specific skills on your LinkedIn profile is a great way to showcase your abilities to other members, such as your peers, colleagues, managers, and even recruiters. You can add a maximum of 50 skills to your profile. They’re a simple and effective way of building your professional brand and engaging your network.

13. Additional Information – It is the place where you can showcase all the hard-earned accomplishments till date to the potential professionals and visitors. The information you can add are patents, honours, test scores, languages etc.

14. Recommendations – You must give and receive recommendations due to the following reasons,

  • Get the attention of the reader.
  • State your authority in recommending.
  • Enhances unique values and strengths.
  • Gives personal and emotional touch.


15. Interests – The truth is, people, like to work with friendly people who have a life outside work. Although the interests you choose should be real, they should also be related to your target audience and be professional.

16. Public URL and visibility – Using keywords related to your profession are highly advisable to use in URL and also keep relevant information visible as Google crawler can list your profile in Search Engine Result Pages for relevant keywords. How to go to public profile URL: 

  • First, click the button to make your profile visible, i.e., public.
  • Second, decide who can see your photo – everyone
  • Third, decide which sections of your profile to show – everything is best.


17. Posts– Posts are the things that you want to share with your readers to interact with you more. Posts can be about tips and you can share your knowledge on any topic. They can be about your work, motivational quotes or success stories, trending content and news, etc.

18. Participation – You can join as many groups as you want on LinkedIn. But it is advisable that you join groups which will help and benefit you in your future and growth of you and your brand.

19. Articles – Articles can be about anything that you want your readers to know about your brand, current awareness, or any campaign that you are running, etc that you want people to know about and can interact with them for a work basis.

20. Activity– Your activity on LinkedIn shows all recent posts you’ve shared and changes you’ve made to your profile. It also determines the type of content that will be displayed on your LinkedIn feed. So take a little conscious steps to interact with content relevant to your profile.

21. Social Selling Index (SSI) – A Social selling index is a tool that measures our capability with regards to how good our profile is doing. Take this tool for guiding aspect only.

With these 21 tips, you can build a personal brand on LinkedIn that showcases your experience, skills, and personality. If you have any questions or queries regarding your LinkedIn profile, don’t hesitate to contact me. Best of luck!

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