Digital Marketing Blog


On-Page SEO Checklist You Shouldn’t Ignore in 2024

On-Page SEO Checklist You Shouldn’t Ignore in 2024 With over 75% of website traffic coming from search engines, on-page SEO is key for higher rankings in 2024. On-page optimization is the process of making individual web pages more visible in search results by improving their content, code, structure, and other aspects.  In this blog post, we will learn what is on-page SEO along with an actionable checklist to analyse and boost your web pages for

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The role of web crawlers in SEO
Digital Marketing

The Role Of Web Crawlers in SEO

Search engines rely on web crawlers, sometimes called spiders or bots, to discover and index all the content on the web. These crawlers visit websites, analyze their content and follow links to find new pages. This process is crucial for SEO because if a crawler can’t access or crawl a webpage, search engines won’t know it exists and it won’t be included in search results. The article explores how crawlers work and their impact on SEO aspects like indexing, ranking signals, and fresh results. By understanding how crawlers function, website owners can take steps to improve their crawlability and optimize their content for better search engine visibility.

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Digital Marketing

A Simple Tutorial for Setting Up Google Merchant Center

Google Merchant Center is a free tool that allows online businesses to showcase their products across Google Shopping searches. This widens your reach to a massive audience and increases your chances of sales. Here’s a simple guide to setting up your Google Merchant Center account:

Eligibility and Requirements: Ensure you have a website, a Google account, and product data formatted according to Google’s specifications.

Registering Your Account: Visit, provide your business details, and verify ownership of your website.

Setting Up Your Data Feed: Prepare a data feed containing information about your products (ID, title, description, etc.) in a .TXT or .XML file following Google’s guidelines. Upload the feed to Merchant Center.

Connecting Google Ads (Optional): Link your Google Ads account to allow your products to appear in Google Shopping ads.

Submitting Your Feed for Review: Submit your data feed for Google’s review. Fix any errors they identify and resubmit for approval.

Once approved, your products become eligible to appear in Google Shopping searches, potentially increasing your sales and visibility. Regularly monitor your Merchant Center dashboard to ensure everything runs smoothly.

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Digital Marketing

Why Hootsuite? Exploring the Key Features for Your Business

Hootsuite is a popular social media management platform that helps businesses manage all their social media accounts from one place. It offers features like scheduling posts, tracking performance, and engaging with your audience. This can save you time and help you refine your social media strategy. Here are some of the key features of Hootsuite:

Streamlined Publishing: Schedule posts in advance, publish to multiple accounts, and recycle old updates.
Seamless Collaboration: Collaborate with team members, manage messages from one inbox, and control publishing permissions.
Comprehensive Analytics: Create custom reports, view real-time data, and integrate Google Analytics.
Social Listening & Engagement: Monitor brand mentions, engage from the inbox, and use automated responses.
Hootsuite offers different pricing plans to fit your needs and budget. There is a free plan, as well as paid plans with more features.

If you’re looking for a social media management tool to help you save time and improve your results, Hootsuite is a great option to consider.

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how to generate xml sitemap for your website
Digital Marketing

How to Generate XML Sitemap for Your Website

A sitemap is a file that lists all the pages on your website to help search engines discover and crawl your site more intelligently. This file is designed to be read by search engines, allowing them to crawl your site efficiently. The sitemap acts like a map to showcase your site’s structure and content. It also provides metadata about each URL such as the last updated time to help search engines determine recrawl frequency.

There are two main types of sitemaps: XML sitemaps and HTML sitemaps. XML sitemaps are the preferred format for submitting to search engines like Google and Bing. HTML sitemaps are meant for human visitors rather than search engine crawlers.

Here are the steps to generate an XML sitemap for your website:

Install a sitemap generator plugin.
Verify the plugin settings.
Submit additional image and video sitemaps.
Download the sitemap XML file.
Gzip compress the sitemap.
Add sitemap URL to robots.txt file.
After you have generated your XML sitemap, you need to submit it to the Google Search Console.

Here are the benefits of having a sitemap.xml:

Improved discoverability
Faster indexing
Enhanced user experience

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