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Digital Marketing Blog

How To Develop Portfolio In 2024, As A Digital Marketing Professional
Digital Marketing

How To Develop A Digital Marketing Portfolio in 2024

Ever feel overwhelmed by the idea of creating a digital marketing portfolio? You’re not alone! This guide cuts through the confusion, offering a step-by-step approach to crafting a portfolio that gets you noticed. From platform selection to content creation, learn how to showcase your best work, tell a compelling story, and leave a lasting impression on potential employers or clients. Get ready to land your dream digital marketing job with a portfolio that shines!

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16 April 2024
How to Create Facebook Page
How to

How to Create a Facebook Page That Stands Out 

How to Create a Facebook Page That Stands Out Are you ready to make a strong online presence for your business or personal brand? There’s no need to search any further than creating a Facebook page!  With billions of users worldwide, Facebook remains one of the most powerful platforms for connecting with your target audience, promoting your products or services, and building a loyal following. In this comprehensive guide, we’ll walk you through the process

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12 April 2024
SEO

On-Page SEO Checklist You Shouldn’t Ignore in 2024

On-Page SEO Checklist You Shouldn’t Ignore in 2024 With over 75% of website traffic coming from search engines, on-page SEO is key for higher rankings in 2024. On-page optimization is the process of making individual web pages more visible in search results by improving their content, code, structure, and other aspects.  In this blog post, we will learn what is on-page SEO along with an actionable checklist to analyse and boost your web pages for

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22 March 2024
The role of web crawlers in SEO
Digital Marketing

The Role Of Web Crawlers in SEO

Search engines rely on web crawlers, sometimes called spiders or bots, to discover and index all the content on the web. These crawlers visit websites, analyze their content and follow links to find new pages. This process is crucial for SEO because if a crawler can’t access or crawl a webpage, search engines won’t know it exists and it won’t be included in search results. The article explores how crawlers work and their impact on SEO aspects like indexing, ranking signals, and fresh results. By understanding how crawlers function, website owners can take steps to improve their crawlability and optimize their content for better search engine visibility.

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18 March 2024
Digital Marketing

A Simple Tutorial for Setting Up Google Merchant Center

Google Merchant Center is a free tool that allows online businesses to showcase their products across Google Shopping searches. This widens your reach to a massive audience and increases your chances of sales. Here’s a simple guide to setting up your Google Merchant Center account:

Eligibility and Requirements: Ensure you have a website, a Google account, and product data formatted according to Google’s specifications.

Registering Your Account: Visit merchantcenter.google.com, provide your business details, and verify ownership of your website.

Setting Up Your Data Feed: Prepare a data feed containing information about your products (ID, title, description, etc.) in a .TXT or .XML file following Google’s guidelines. Upload the feed to Merchant Center.

Connecting Google Ads (Optional): Link your Google Ads account to allow your products to appear in Google Shopping ads.

Submitting Your Feed for Review: Submit your data feed for Google’s review. Fix any errors they identify and resubmit for approval.

Once approved, your products become eligible to appear in Google Shopping searches, potentially increasing your sales and visibility. Regularly monitor your Merchant Center dashboard to ensure everything runs smoothly.

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12 March 2024